With more than 1 billion devices in use as of January, 2016, iOS is the world’s second most popular mobile platform. In some regions, including the USA, the UK, and France, Apple devices continue to outperform Android in smartphone sales numbers. That is why so many businesses focus their software products primarily and sometimes solely on the iOS platform as a key investment opportunity and strategic benefit.
If you are one of those smart business owners following the iOS app development path, probably the most important decision you will make is choosing the right tech stack for your product. If you decide to go for native development instead cross-platform solutions, you still have to decide which language to use: the good old Objective-C or brand-new Swift.