With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users.
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster.
By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
Beyond a marketing tool, social media engagement helps to build connections with industry leaders and influencers., providing great stories for reporters, top notch products for promoters and interesting topics for experts to share with their followers. Over time, you’ll become more than a brand — you’ll be a part of a community.
If you’re a salesperson, one of the most powerful things you can do is look into your prospects’ eyes with a firm handshake. If you’re a marketer, one of the most powerful things you can do is engage with prospects and customers on social media. What do they have in common? These tactics allow you to relate to your prospects. People buy from people, and engaging with them allows the prospect to experience your culture and establish a relationship.
What Is Crowdfire?
I use it to curate content for all my social network channels to both retain my current audience as well as grow followers. Crowdfire helps you discover and schedule content, and manage all your social accounts from one place.
My favorite part of Crowdfire is that it allows you to curate. Many others are more "Set and forget". And while it is tempting to use those - there is a big risk in polluting your social streams with topics that are not a fit or downright offensive. Crowdfire gives you the tools to share what you decide to share and when you decide to share it. And you can do so on the web or on mobile.
That's another big plus with Crowdfire. The mobile app is sleek, easy to use, and has the right feature set for managing social channels on the go. This includes the ability to share curated articles, post images from other sources and your own, re-post your posts, share articles from RSS feeds that you define and curate, and view analytics to help up your social game.
What Can Crowdfire Do For You?
it can automagically customize your posts for all your social profiles, taking away the headache of crafting separate posts for each individual social network. You can schedule all your posts in advance and publish them automatically at the best times or at times chosen by you, saving you tons of time and effort. Further it allows you to keep an eye out for updates from your website, blog or online shops and create quick, beautiful posts for every update to easily share on all your social profiles.
One thing I really love is the content automation that presents me with items I can choose to share. With Crowdfire you can discover articles and images your audience will love, so you can share them to all your social profiles and keep your timelines buzzing.
And for Twitter, it can be extra valuable with help following the right people, unfollowing inactive accounts, engaging with your fans and followers and keeing an eye out on your competitors' followers. You can follow your competitors' followers with ease and still curate for full control.
Which Social Networks Does Crowdfire Connect To?
- Any blog with an RSS feed
I Also Love Crowdfire Because it is Reasonably Priced and Packed with Features
They offer a free plan that is fantastic for getting started and might be all you need. The Plus plan, currently at $5.99/mo, that I currently use includes:
- Two accounts (if you need more than one person managing your social)
- All of Crowdfire's supported social networks
- Scheduling and Publishing
- 100 Scheduled posts per account
Chrome extension to share articles
Custom Posting Schedule
Video Posts Support
- Content Curation
- Unlimited Article Curation: Unlimited articles recommended for your topics
- Image Curation: Unlimited images recommended for Instagram and Pinterest growth
- Curate content from your own Blogs, Youtube videos and Shopify/Etsy shops
- Up to 5 RSS Feed Connect
- Hashtag Recommendations
- Support for multiple image posts
- Autotailored posts for each platform with preview before posting
- 30 Day Social Analytics
And They Offer More Than Just a Tool
I find the Crowdfire Blog to be super helpful in navigating the social media waters. Recent blog topics include:
- What to Post on Facebook, Instagram, Twitter, LinkedIn and Pinterest
Instagram IGTV: 3 things you should know about Instagram’s New Video Platform
A Guide To Twitter Algorithm And How To Increase Your Reach
An Essential Guide to Instagram Stories + 5 Ways they will benefit your business
Top 3 reasons why Content Curation should be a part of your Social Media Marketing Strategy
This One Crowdfire Blog Post Saved Me Hundreds of Hours
It is titled "How to Repurpose Blogs Into Social Media Content". This post covers 5 keys to leveraging your existing blog so that you don't have to always be creating new content. A big time and money savings!
It is written by the CEO and Founder of Rankwatch which is a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape
You can try Crowdfire for free and see how it works for you. It is one of my most indispensable tools for maintaining and growing my social marketing strategy.